Every beautiful dress has a story — but so does the place where you say “yes.” In this series, we step inside the boutiques that bring our collection to life. We’re sitting down with the owners, curators, and dreamers behind the bridal counters — the women (and men) who pour their hearts into fittings, champagne toasts, and first-look tears.

Our founder, Hayley Neil, sits down to speak with Chelsea Jackson of The Showroom Theory to talk about the inspirations and influencers behind Rolling In Roses, and the future of bridal.

A refined recap of London Bridal Week 2026—press previews, pop-up appointments, and exclusive insights into Rolling In Roses’ latest bridal collection.

Step into London Bridal Week, hosted at the Aethos Hotel. We set the tone with a precisely curated Press Breakfast where we met directly with journalists from the wedding, fashion, and lifestyle industries, delivering controlled, deliberate sneak peeks of our new collection.

“For this editorial, I wanted to do a sort of intentionally quiet, considered shoot,” Hayley explains when describing the inspiration behind the Rolling In Roses campaign featuring our dresses and much more. “I think as wedding professionals — and as brides as well — you sometimes feel a bit of pressure to do too much and tick every box, to have the dress and the accessories and the hair and everything else all at once.”

Rather than adding more, the intention was to step back. Working with photographer Abi Buck at The Edit Studios, the creative direction centred on simplicity, allowing the garments and the models to exist without distraction. “Sometimes aesthetically the best thing to do is to keep it simple and really let the dresses speak for themselves,” Hayley says in the article by Love My Dress.

This is something we’ve been wanting to do for a long time—and we’re so proud to finally share it. From now on, for every dress made and sold in our York atelier, we’ll be planting two trees. We’ve partnered with Ecologi to make this happen: one tree planted here in the UK, and one planted elsewhere around the world. Through Ecologi, you’ll be able to track our growing forest and see exactly where these trees are planted—supporting native biodiversity and vital ecosystems.

Our London pop-up brought a curated selection of sustainable, modern bridal gowns to a private Thames-side suite. Stripped of traditional décor, the space focused on craftsmanship, clean lines, and a calm, intentional experience. Brides explored contemporary silhouettes, responsibly sourced fabrics, and direct guidance from our design team

Last month, our designer and founder Hayley took the collection to exhibit at Barcelona Bridal Fashion Week for the first time, and whilst we were out there, the lovely Emmylou Kelly shot some divine imagery of some of our designs for Love My Dress. Featured here are The Beatrice Dress and The Titania Dress + Juliet Scarf, both taken from our new Juliet Collection. Feast your eyes.

Insights on our create process from our designer Hayley