For the wild romantics and the barefoot dancers.

We create dresses for you to fall deeply in love with.  A perfect accompaniment to the transcendent experience of saying I do.

Eco-friendly, sustainable, and ethical, we want you to adore the freedom and comfort of our gowns and luxuriate in our divine fabrics, safe in the knowledge that no harm is being done to the earth.

So go ahead. Shimmer and dance and whirl the night away in a dress that’s dreamy, hedonistic, and a pure joy to wear.

All is love.



Rolling In Roses is a small British indie label with a focus on designs that are an alternative choice to the high street. We aim to offer a range of styles to cater for all tastes, so our zealously individual brides are free to choose a dress that suits both their personality and figure. Our mission is to meet the needs of everyone from all walks of life and of all shapes and sizes.

All our gowns are individually made to order by a tiny team of talented seamstresses here in York, England. This small-scale ethical production means we are in complete control of the quality of our gowns and are delighted to be able to offer customisations for individual brides who request them. We also have no size restrictions on our dresses so each design can be made in any size required.

The name 'Rolling In Roses' is taken from an early Patti Smith poem. Colloquially known as 'the godmother of punk', she embodies our ethos of designing for the offbeat, sophisticated, fiercely independent bride. The dreamers, the poets, the music-makers, the lovers.

"The morning sun is rising
Venus was never so clear
and you been messing
with the goddess of love
come on now over here...

there's brambles in your hair

you been rolling in roses..."

- Patti Smith


Almost every Rolling In Roses bride we meet comments on how comfortable our dresses are to wear; no unbearable boning or tonnes of tulle - just comfort, elegance, and freedom. Our processes include delicate hand-finished couture details such as tiny rolled hems, hand-stitched edgings and beautiful blanket-stitched hook and loop closures, and all the gowns are lined with a breathable silk/bamboo blend or a vegan alternative to silk which is made from orange-fibre. We keep comfort and practicality in mind alongside style and glamour, and every dress has a wrist loop for carrying the train around easily, plus ribbon ties to enable them to be tied up out of the way for dancing.
The full collections are available to try in multiple sizes exclusively at our flagship boutique Glory Days in York. Selected dresses are available in other boutiques - see the Info page for details.



We're so proud to be able to say that all our gowns are handmade by us in England. This means we can achieve artisan quality workmanship and traditional couture production with all its divine hand-finished details. We use sustainable, ethically produced, organic and eco-friendly fabrics, and offer vegan alternatives to silk. For us sustainability is a lifestyle, not a gimmick; we try to be conscious of everything from using recycled thread to make our dresses to using paper tape instead of sticky tape on our dress patterns, right down to our organic unbleached size tags. Recently we have made further allowances for flexible work hours and working from home which for our small staff means less travel and a lower environmental impact. All our fabric offcuts are either recycled or donated to crafters, makers, and artists, and we package our dresses in biodegradable bags, recycled acid-free tissue paper, and unbleached cardboard boxes. We strive to run our business as ethically as possible in every way. Pay it forward, spread the love.

© 2019 by Rolling In Roses.

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