It's with pride and joy that the debut Rolling In Roses collection is named 'Zena May' after our designer Hayley's wonderful maternal grandmother, Zena May Jackson. This legendary lady was born in the 1930s and bloomed in the 1940s, so the influence of these decades can be strongly felt in the designs; the sleek, simple bias cut dresses of the period which are so subtly elegant and extremely flattering.
Stunningly glamorous but also very comfortable and easy to wear, we have incorporated the bias cut pattern technique alongside simple lines and natural fabrics such as heavy crêpe-backed silk satin, chiffon, and bamboo. Period details from the 30s and 40s such as interesting seamlines add more detail to the simple dresses, like scalloped or chevroned seams, and the evening wear of the time often had dramatic low or split backs which are included in the collection too.
When it came to styling the collection we created a strong image which was chic and modern but also classic and dreamy; think Wuthering Heights romance, the brooding atmosphere of the Yorkshire moors, and the glamour of beautiful wildflower blooms.